Journal of Retailing and Consumer Services

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Disciplines: Marketing

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SciRev ratings (provided by authors) (based on 2 reviews)

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Latest review

Outcome: Rejected (im.).

We got an immediate desk-reject. The editor has a checklist of reasons that would cause immediate rejection. The applicable one in our case was that the journal does not publish studies that use convenience sampling (which we use in our paper). There was no scientific argument for rejecting the paper on that ground (our study did not have a specific segment and we demonstrated equality in key composition in the experimental treatments). It was either a pure 'matter of principle' or the editor just didn't like the paper and used this as an excuse. At any rate, at least they didn't sit on the paper for long and we could quickly resubmit somewhere else.